Social Media Management is not about a few tweets and random facebook posts. A carefully managed and executed social media plan is pivotal in driving customer engagement and website traffic.
Many companies dive into social media because they think they have to, but not every channel may be appropriate for your business. As with all other marketing channels, social media options chosen should be those that are in alignment and will support your business objectives – a social media management plan should identify the social channels your target audience occupies, what is the branding message you are trying to communicate.
alphazeta will work with you to devise and execute a social media strategy that targets your audience most effectively and delivers measurable results against your business objectives – whether this is growing brand recognition, increasing your online following, promotional, or increasing traffic to your website – or indeed a combination of them all.
This will be done whist defining a tone of voice, outlining parameters of what can and can’t be said and consistent design elements that re-inforce your company’s brand and standards.
Instagram campaign for a golf club to maintain consistent look and branding across the channel