Search Engine Marketing (SEM) is the method by which businesses can use search engines such as Google to advertise their goods and services to potential to customers. Search Engine Marketing consists of a two key elements : Organic marketing through search engine optimization and localization, and paid search (often referred to as pay-per-click).
In the increasingly competitive marketplace, SEM is one of the most effective ways to grow your business and put your products and services in view of your target audience online.
Our dedicated SEM Packages generate qualified leads and real growth to your business, by defining a strategy and executing a campaign that targets keywords that make a real difference – organically improving search engine rankings and using your budgets intelligently to get the best return on pay-per-click advertising on platforms such as Google, Facebook and LinkedIn.
Our SEM packages are tailored to each client. Working within your potential marketing budget and advertising spend budget we will define a campaign that suits your marketing targets.
Typically, each campaign will combine elements of organic and paid search and be structured as follows: